After an exciting summer - a successful pop-up shop, a new FOTD collection and a feature in Madame Tussauds museum, the I.DEA PR team has already started the month of September with very exciting news!

Little reminder:

09.06.2021 - 07.07.2021 → SUMMER POP UP IN SOHO!

07.2021 → NEW FOTD COLLECTION FEATURING UPCYCLED VINTAGE GARMENTS

31.07.2021 → LITTLE MIX WAZ FIGURE REVEALED AT MADAME TUSSAUDS, PERRIE EDWARDS IS WEARING ANA LJUBINKOVIC!

Back to September, the I.DEA PR ONLINE SHOP family welcomed a new member:  Liying Yang, creative director and founder of YLY DESIGN STUDIO.

YLY DESIGN STUDIO was founded in 2016 after Liying decided to take a big step and create her own accessories and customisation brand. From that, her ACCORDION COLLECTION was born and is now accessible on our online shop.  This collection was “a beautiful accident”, Liying was brainstorming ideas with a friend to design unique bags to hold wine bottles at the Wine Roadshow Exhibition. After all, all the best things in life happen with a bottle of wine. The bags were meant to remind the opening of a flower, while being able to carry the bottles. Therefore, the first version was a much taller, slimmer bucket bag that has since then been reshaped and redesigned to fit our everyday needs in a truly unique yet adorable bag! The collection can now be qualified as modern and elegant, and is produced following craftsmanship from Naples, Italy and Guangzhou, China. 

Liying is a multidisciplinary designer - handbags, womenswear, and accessory development - she is also a nature and origami enthusiast, her main inspirations for her pieces. Liying is London based and provides end-to-end solutions to clients, helping them to commercialise their creative vision.

Come discover YLY DESIGN STUDIO on our online shop!

Last but surely not least, POP-UP SHOP ALERT. Ana Ljubinkovic and Abo Shoes have joined the Z+Curations pop-up shop in Marylebone for one whole month from September 10th to October 10th 2021!

The pop-up welcomes a selection of designers in the heart of Marylebone at 

35 THAYER STREET, W1U 2QX. 

The shop opened its doors to the public on the 11th of September 2021, you can now check out pieces from Ana and Abo in a physical touchpoint. A selection of transitional pieces such as coats, light bomber jackets, skirts, shirts, loafers and brogues are available to buy from the shop.

The shop is open:

Monday - Saturday from 11 am to 7 pm

Sunday from 11.30 am to 5.30 pm