I.DEA PR

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MOTHER'S DAY 2022

Good Morning, It’s Monday, Spring has sprung and MOTHER’S DAY is around the corner!


Even though every day should be about celebrating your mothers, Mother’s Day is the best excuse to spoil them and make them feel special on this day dedicated to them and them only!

Because we all need a little reminder, Sunday March, 27th gear up and get ready to dedicate your day to making your mothers special! A mother isn’t necessarily the one who gave you life, it is someone who has been here for you during tough times of your life and whose shoulder you can cry on but also someone who's always here for a laugh and that you can always rely on to make precious memories with! 

For all their hard work they deserve some treats and to be the one taken care of for once. Luckily at I.DEA PR SHOP we have created the best curated selection of pieces to please all the mothers!

Sit back, relax and enjoy reading our suggestions, and right when you’re done relax even more by heading to our online shop and get your favourite pieces!


Just before we get to our gift guide we have a little surprise for you guys. We will be taking part in a pop up sale for one day only on the 26th of March at Workshop in the heart of Camden. You will be able to come and shop your favourite pieces from the I.DEA PR ONLINE SHOP from 11 am to 6 pm!


These past few years have been stressful enough. How about a nice home spa to unwind and take care of yourself! We present Lora Gene’s beauty line - Gene in a Bottle. The ‘Morning Ritual’ Beauty Box. Curated to start your day the right way, this box contains the Pristine Genie, a Rose Quartz or Jade Roller, a Silk Scrunchie and a Protective Silk Mask. Gene in a Bottle is the only skincare line in the world using Rose Alba from the Bulgarian Valley and will leave your skin hydrated, fresh and glowing. 

Available on Lora Gene’s shop for £45

We all love our wine mums and guess what we have the perfect accessory for them! With the design stemming from a wine holder, this exceptional and timeless Art Deco style handbag is handmade and also features a unique magnetic fastening. The YLY Accordion bucket bag (£480) is available to buy now in different colours on the I.DEA PR Online Shop.

The second best thing about Mother’s Day is that it means Spring has arrived and with that comes lots of colours, therefore I wanted to introduce you to ABO Shoes. The Dolly Brogues (£120) were created to put the fun back into functional footwear and are available in an array of colours making them perfect for the errand-running mother. 

Spoil your moms with nice jewellery. Karat Jewelry offers elegant timeless pieces that will complement outfits like no other. The long Distance Necklace is the perfect piece for a mom who needs to quickly change from her day outfit to her fabulous night outfit for a date night or drinks with the girls! Available in silver, rose gold or gold plated on our website (£190)!

For the dads who are also moms we’ve got something special as well! Kadet Street Nobility designs unique pieces for men that will be the perfect spring staple in their wardrobes. Spring means colours and what is better than a polo that comes in four different colours - purple, red, black, and beige/grey!! Available on our website for £130!

With nice weather coming back dresses are going to be a must! Ana Ljubinkovic will be your favourite choice. Beautiful dresses with beautiful colours lighting up your wardrobe. The Blue Envelope dress will make you travel and look fabulous at the same time! What more could you ask for?!

Available for £260 on our online shop.

Who’s the King of spring? Denim! And who is the Queen of denim? Foam of the Days obviously! Spring means denim jackets come back and FOTD has the perfect trendy jacket for the moms who want to add a little bit of fun to their outfits. The Light Wash Denim jacket has hand sewn fuzzy blue hems and a slight oversize fit that’ll make any outfit awesome! (£290).


Here you go darlings, a bespoke selection to spoil your mums as they deserve it for this Mother’s Day! 

We hope you will now enjoy your shopping, and see you on the 26th!

Write to you soon x