From warmth to individual style, fashion has always protected us and given us the confidence to achieve anything. One thing that has remained evidently clear during these weird times, is that under any circumstances, creativity is a beacon. It will prevail and the fashion industry will always adapt and evolve to accommodate the social climate. After all the late Bill Cunningham said it best when he said “Fashion is the armour to survive the reality of everyday life.”

Whether you have sought comfort in clothes with countless online orders over lockdown or used it as an opportunity to construct and design - Nothing quite proves that quote more than the resilience and attitude we have seen towards the upcoming fashion weeks in the midst of a global pandemic. Usually September is a time filled with a buzz and excitement: collections are completed, you’ve spent days if not weeks finding the perfect outfit and above all are eagerly anticipating what the designers are going to reveal to us as the latest trends of the new season. However this year it is all slightly different. Although, we will definitely still be getting dressed up, we will instead be watching and showing our admiration safely from the comfort of our own homes.

Here at I.DEA PR instead of dwelling on what could have been, we are celebrating new beginnings, a positive future and new collections from Ana Ljubinkovic and Foam of the Days. Whilst also looking forward to experiencing a safe digital fashion week and supporting the innovation of designers from all over the world!

We are proud and excited to announce the partnership of BULKA X FASHION SCOUT DIGITAL as part of the London Fashion Week shows, as well as BULKA’s participation in Ljubljana Fashion Week. The Serbian slow fashion brand will showcase her new collection in the UK and Slovenia, and we cannot wait to see how designer Nina Bogosavlijev uses her latest collection as a canvas to express her experiences and emotions!

Last but not least the gender bending and contradiction fusing Petja Zorec will also be showcasing as part of Ljubljana Fashion Week, we’re excited to see the latest collection from the mind of this cutting-edge and experimental designer!

Keep your eyes peeled for when the latest collections hit our London Showroom and check our Instagram for updates on how to stream the shows.

Happy Fashion Weeks!