With the fashion industry taking a step back to reflect on the increasingly outdated model of cyclical fashion, it is time for conscious designers like Foam Of The Days to take the limelight and lead the way with sustainability at the forefront of its practises. 

However it isn’t just the ethical business model that is blushed with new beginning, as the latest collection from the up-cycled fashion label becomes available in the Central London showroom of I.DEA PR. 

Pink satin bows and diamanté encrusted fishnets mark the era of transition away from FOTDs staple denim fits, while an entire look assembled from a job lot of charity shop tights is spot on with designer Kristina’s new look! 

Seen this month on international model Michael Chima, as well as in British R&B artist Julez Lorenzo’s latest music video and on a 2 page spread in Joys Magazine, the fashion scene really can’t get enough of the eclectic new collection.