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Foam Of The Days all denim collection

The collection consists of all denim pieces, mainly from the '70s, '80s and '90s sourced locally in the UK. The production is artisanal with the focus being on hand stitching. Jackets, which are FOTD’s main products, are oversized which suits the designer’s belief in positive body image.

For the signature style jacket, it takes a week for one artisan to handcraft it. Each jacket has around 8,5 to 10 metres of hems completed with  manually sewn knitting threads which makes up to around 250 up to 300 metres of knitting thread per piece. Other styles are a bit simpler to make, such as the embellished hems with rhinestone ribbons.

Available in our London showroom

Instagram: @foamofthedays