Happy Monday!

What a better way to start the year off right than to welcome a new member in the I.DEA PR family! ZSIGMOND, a menswear brand, and we couldn’t be happier!

We are an ever growing family championing creativity, savoir-faire and culture offering a supportive platform to emerging and independent designers navigating their way through the adventure of entrepreneurship.

Designer Dora explores the folklore and culture of her home country, Hungary, while creating eco-conscious garments with an industrial silhouette and handcraft details honouring traditional techniques. Dora started collecting traditional Hungarian costumes from a very young age alongside her brother. She founded ZSIGMOND in 2014 to preserve heritage and honour culture. All of the garments are ethically and locally produced using organic and recycled fabrics that are purchased from transparent, qualified European manufacturers and the dead stock materials of luxury brands. The brand is on a mission to bring along their customers on their adventure and wish to educate them on what they are buying.

Inhale the past and exhale the future. The brand tells the story of those who inspired it while passing it on to the ones who come after. ZSIGMOND’s values lie in preservation storytelling and remembering what came before and what made us. The brand’s sustainable aspect lies in more than just words, it is the result of a history filled collections, handmade techniques, local manufacture, use of respectful fabric and plant-based dyes, but also a wish to have high-quality pieces lasting for many years. The latest collection uses a historical stitching technique designed to make the garment sturdy and long-lasting throughout seasons and collections!

ZSIGMOND officially joins the family from February 2O22 and will be available to loan fromm our CAMDEN SHOWROOM from the 14th of February 2022!!

Here’s a little sneak peak of what’s to come…