What you should know about.... FOAM OF THE DAYS
Foam of The Days was founded by Kristina Ivkovic after her graduation at the Accademia di Brera in 2019. The designer chose to work with denim as she wanted to push the boundaries of genderless clothing.
A little explanation about the name: the designer fell in love with Boris Vian’s novel “L’ecume des jours”. She found inspiration through his book and decided to name her brand Foam of the Days which is the English translation of the title. Another important aspect of the brand is that it supports the local community by sourcing fabrics locally and employing people who suffer from low pensions but with a history of artisan skills in order to deliver high quality.
The designer chose denim as it fuses together modern and timeless aesthetics which complement any size and gender. She goes by the fact that: “denim has a soul which blossoms with time and is enhanced by the body which has worn it.”
As mentioned before, Foam of the Days ultimate goal is the desire to deliver the highest possible standards in quality and design, which makes every piece unique.
Almost every look is hand stitched by craftsmen with some jackets consisting of up to 300 metres of hand sewn knitting thread and taking a week to construct.
If you’re a fan of denim, have a look at FOTD Instagram: