ABOUT US

A SMALL TEAM WITH BIG ‘IDEAS’. As a boutique fashion PR agency based in one of the fashion capitals – London, we pride ourselves on representing unique and vibrant talent.  

The idea behind I.DEA PR has always been to create a supportive platform for independent designers and brands to express their identity and showcase their creativity. We work closely with our clients, we communicate with them via WhatsApp because emails take too long and we’re probably more excited than them when we receive great coverage.  But we also know how difficult and daunting it can be to take the next step.  

Every client has a different vision, we listen to the story and combined with our experience and resourcefulness, we create a tailored approach. We value honesty, and a good sense of humour, are passionate about discovering talent and absolutely love what we do.  

 And if we can give you advice when looking for a PR agency:

“Choose the team, not the agency”

MEET THE TEAM

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ANDREA VARGA , FOUNDER

Starting as a freelance PR in 2013 by representing Ana Ljubinkovic, Andrea’s experience ranges from PR, events to consulting. Her international background allows her to think outside the box and her sense of humor is what makes things happen (or at least that’s what she wants to think). She can’t remember if her clients became her friends or if her friends became her clients. One thing is CERTAIN - she loves what she does. 

LIKES: Shopping, planes, football and stating that she’s multilingual

DISLIKES: When Jasia tells her her idea is not fully realistic

FUN FACT: Comes from a football family

JASIA KOPEC , ACCOUNT MANAGER

With a degree in Fashion History and Theory from Central Saint Martins, Jasia describes herself as diligent, flexible and reliable. And she is absolutely right. After completing her work placement with I.DEA PR , Jasia officially joined the team in June 2020.  Now she runs the showroom, day-to-day requests and is an expert at media pitching. Stylists, press and influencers love her and she goes above and beyond for the clients. 

LIKES: happy hours & 4’oclock on friday

DISLIKES: When Andrea Communicates Using GIFS

FUN FACT: can’t speak polish and it’s pronounced yasha

 
 

Celine-Sandrine Prenger, PR Assistant

Freshly graduated from London South Bank University with a First in Fashion Media, Celine initially joined as an intern in August 2023 to support I.DEA PR with LFW. She apparently did so well she earned Andrea’s & Jasia’s trust to come back for two more seasons & other events before officially joining the team in December 2024. Whether it’s research, RSVPs or really just checking up on everyone’s needs during the hectic fashion seasons, she enjoys it all.

Likes: Travelling, finding a good deal & singing in the shower

DisLikes: When she cannot find an email contact within 5min

FUN FACT: IS HALF GERMAN, HALF FRENCH YET PEOPLE TELL HER SHE SOUNDS ENGLISH