WHAT WE DO
For many years, we've BEEN DEDICATED TO helping small brands succeed. We build relationships with media, influencers, and VIPs to create awareness and trust. We understand long-term contracts can be intimidating. That's why we're here. With event expertise and industry connections, our mobile platform brings you to the forefront OF THE INDUSTRY.
THE PROJECT
I.DEA PR is dedicated to bringing your ideas to life. Our focus on actualizing in-person events ensures that your brand can create personalised relationships across industries and broaden your reach. Whether that takes the form of press meetings, press days, shoot production, product launches, international press trips, pop-up shops, independent catwalks, showcases, exhibitions, or any other project-based events you have in mind!
THE FASHION WEEK
Fashion Week can be a thrilling but busy time. At I.DEA PR, we help ease the stress for your brand by listening to your vision and ensuring a smooth experience and getting your brand noticed.
We take care of managing various events like catwalk shows, showcases, and exhibitions. We also handle exclusive guest list management, including inviting buyers, journalists, VIPs, and top stylists in the industry. We assist with dressing influencers and VIPs for the event, handle front-of-house duties on the day of the event, and promote your brand before, during, and after the event.
THE INTRODUCTION TO PRESS
Are you interested in connecting with important industry players and getting your brand noticed by being featured in the media, but you don't have the time to develop long-term relationships? Then this is for you:
Introducing Your Brand to the Press: We will help you introduce your brand to relevant media outlets.
Targeted Press List & Outreach: We will create a list of specific press contacts and reach out to them on your behalf.
Online & Print Publications: Your brand will be featured in both online and print publications.
Features & Interviews: We will arrange for your brand to be featured in articles and interviews.
Product Placement: We will work on getting your products featured in various media outlets.
Press Breakfasts or Brunches: We will organize events where you can connect with the press over breakfast or brunch.
Curating Cross-Channel Relationships: We will help you develop relationships with media outlets across different channels.
THE VIP & INFLUENCER
At I.DEA PR, we understand the excitement of finding the perfect fit for your brand. It's like magic when your favourite influencer or VIP represents your brand and captures the attention of the world. We specialise in creating these opportunities and building authentic relationships.
Our process includes identifying the most suitable nano, micro, and macro VIPs and influencers for your brand. Rather than focusing solely on the number of followers, we prioritise finding individuals with high engagement rates.
We also reach out to our extensive network of talented individuals, ensuring your brand is visible at global events. From up-and-coming stars to established icons, we keep our finger on the pulse of the industry.
Our goal is to develop long-lasting relationships between celebrities, influencers, and your brand. We strive to create a bond that turns them into your biggest supporters.
THE POP-UP
Even in today’s climate, the impact of prime retail locations is undeniable. We are dedicated to helping emerging and independent brands expand their market reach. In addition to our customised services that are designed to elevate your brand's visibility in the industry, we also offer opportunities to showcase your products directly to consumers. Since our company's inception, we have hosted numerous pop-up shops in various locations in Central London.
Whether you prefer to have your own store or share a space with others, we can assist with finding the ideal location. Additionally, we offer social media promotion, visual merchandising, and even optional staffing services.
THE E-COMM
Are you searching for a platform where you can sell your products without the requirement of PR? If that's the case, we have the ideal solution for you! Our offering includes:
The ability to list up to 15 items
Social media promotion on various channels
Special discounted rates at I.DEA PR Pop-Up Shops
Absolutely no hidden fees
For optimal outcomes, it is recommended to utilise our PR services in conjunction with this platform.