Now that February has begun it's only a matter of time until fashion enthusiasts from the world over find themselves in the capital for London fashion week. In the midst of all the excitement, I.DEA PR is gearing up for an action-packed season. From exclusive events to standout collaborations, here’s everything you need to know about what we have coming up this Fashion Week.

I.DEA PR Private Showroom

We’re thrilled to announce WE’RE BACK WITH our very own exclusive showroom for this season and showcasing a curated selection of incredible designers across all fashion categories. If you're on the lookout for upcoming, independent brands and want to wear a look like no other at your upcoming events, this is your opportunity to discover emerging talent and unique collections firsthand.

To make An appointment please contact: Hello@ideapr.co.uk

When: 17th-24th Feb (By appointment)

Naomi Hart Runway Show

London-based designer Naomi Hart is making waves in the fashion world with her bold and imaginative designs. After graduating from the London College of Fashion, she launched her eponymous brand in 2022, bringing a fresh perspective to ready-to-wear fashion.

With a background in costume design, Naomi initially began creating custom pieces for musicians, drawing inspiration from the worlds of surrealism and fantasy. Her designs seamlessly blend a sense of adventure with wearability, offering a playful yet sophisticated aesthetic that stands out in today’s fashion landscape.

At the centre of Hart’s brand is a commitment to quality and craftsmanship. Every piece is meticulously handcrafted in her London studio, using locally sourced fabrics and luxurious finishes. This dedication to detail ensures that each garment is not only visually striking but also of the highest standard.

With a focus on sustainability and artisanal craftsmanship, her brand is redefining modern luxury - you won’t want to miss her debut catwalk collection!

When: 20th feb 2025

COURTESY oF JEAN LOUIE CASTILLO, Fée Muse, Singularité, Psy Lau, Weve2050, Patient Z, Yuyao Zhuo & ONGANG

FLAIR FASHION: FRONTIER COLLECTIVE RUNWAY + After Party

With a strong focus on technology, sustainability, and design innovation, Flair is dedicated to highlighting emerging creative talent and pushing the boundaries of contemporary fashion.

As art of the official LFW Evening Schedule, The collective catwalk will spotlight the work of designers Jean Louie Castillo, Fée Muse, SINGULARITé, Psy Lau, WEVE2050, Patient Z X AESTHETIC BULLET, YUYAO ZHUO and Ongang. From cutting-edge womenswear and menswear to bold accessories, each designer brings a unique perspective that encapsulates the spirit of modern fashion.

Following the catwalk, guests are invited to an exclusive after-party—a perfect opportunity to network, celebrate, and connect with the Flair community. Click here to RSVP.

When: 21ST Feb 2025

TIFARET catwalk show

Renowned international consultancy platform, FASHION SCOUT is set to present TIFARET by designer chiyue, the talented Shanghainese designer and London College of Fashion master alum, at her second London Fashion Week runway show.

Tifaret fuses bold colour palettes with innovative pattern cutting techniques, resulting in daring statement pieces. Her unique approach to design is sure to make waves on the runway - Stay tuned for an unforgettable show.

When: 21st feb 2025

Morocco Kingdom of Light - Immersive Lounge, Maison Sara Chraïbi, Maison ARTC runway show

The Moroccan National Tourist Office has proudly announced Morocco as the Official Destination of this season’s London Fashion Week.

As part of this collaboration, Morocco will host an exclusive lounge space at the British Fashion Council’s main show venue, offering visitors an unforgettable sensory journey. Guests will experience a glimpse into the country’s breathtaking landscapes, world-class hospitality, creative heritage and traditional tea ceremonies. In addition there will be a live DJ performance as well as the opportunity to win a luxury visit to Marrakech.

The highlight of Morocco’s participation will be the highly anticipated catwalk show featuring two esteemed Moroccan fashion houses: Maison Sara Chraïbi – A distinguished member of the Fédération de la Haute Couture et de la Mode, known for her intricate craftsmanship and luxurious couture and Maison ArtC – A Fashion Trust Arabia Award winner recognised for his visionary aesthetic and avant-garde design.

When: Lounge - 20th-24th, catwalk - 24th feb

Whether you're discovering emerging brands, networking with fellow Industry professionals, or experiencing immersive cultural collaborations, this Fashion Week promises to be one for the books. Be sure to stay tuned for all the action.

I.DEA PR @ London Fashion Week AW25