INTRODUCING SEINT JEWELLERY
SUSTAINABLE - TRADITION - FAMILY VALUES - LUXURY GEMSTONES - AUTHENTICITY
In a world where individuality is celebrated, the demand for authenticity is growing and the ability to self-express seems like the most desirable quality, our buying choices become more important than ever - especially our choice of jewellery.
Today we would like to introduce you to a jewellery brand, Seint Jewellery, that not only embraces originality by creating ‘wearable works of art’ from luxury gemstones and diamonds, but also merges craftsmanship with the rich cultural tapestry of South Asian and Southeast Asian talents, particularly focusing on India, Thailand, and Myanmar. The brand’s mission is to promote responsible consumption by enlightening individuals about the enduring value of investing in high-quality jewellery and gemstones.
"At Seint, every piece of jewellery tells a story, and the brand is dedicated to helping customers find the perfect piece that reflects theirs," expresses the brand.
To dive deeper into the Seint's universe you need to remember three words: FAMILY, TRADITION and INDIVIDUALITY.
The story behind Seint is very personal and It takes inspiration from the experience of balancing dual identities. The story starts when the co-founder Thiri Naing moves to the UK from Maynmar at the age of 7 and invites the consumers to join her on this personal journey of having to find herself in a world where she is either considered to be ‘too westernised’ or ‘too Asian’. Thanks to her strong family values and her unique bond with a GIA graduate gemologist mother, Thiri has found herself deeply connected to her family roots and discovered her passion for jewellery, leading to the rebirth of the family-run business in 2023. Jewellery has always had a strong influence on both Thiri and her mother and played a special role in their lives. As she mentioned: “Jewellery has always been an important part of my life, from the smallest pieces to the biggest. There are emotional ties attached, and that is what’s important to me.”
What sets Seints apart is its integrity, made-to-order bespoke services and unique approach to craftsmanship. The brand is committed to protecting the rich tapestry of traditional Asian ideology by upholding traditional roots. It produces its one-of-a-kind pieces in Southeast Asia, where a dedicated close team of artisans handles each piece with great care and passion.
"As a family-run business, Seint holds honesty, empathy, fairness, and loyalty in high regard. These values bring a consistency that is personal and fundamental to the brand's identity.”
When talking about Seint it is inevitable to mention their commitment to sustainability, which lies at the very heart of the business. To ensure environmental responsibility Seint only purchases gemstones in small batches and incorporates recycled gold in small quantities. This is to ensure wasteful consumption is cut to the minimum. Additionally, every new acquisition goes through a strict vetting process, where the Seint team hand-picks each gemstone carefully and creates breathtaking, one-of-a-kind, timeless pieces.
However, the commitment to a more responsible future does not stop there for Seint. The team plans to incorporate lab-grown diamonds in their designs and increase their product accessibility through the introduction of a 925 silver collection this year!
To explore the Seint’s universe you can visit www.seintjewellery.co.uk or follow https://www.instagram.com/seintjewellery
