SUMMER POP-UP IN SOHO

POP-UP ALERT!

JOIN US AT 34 GREAT WINDMILL STREET FROM 09.06 TO 07.07 FOR A MONTH OF FASHION AND FUN!

It’s happening, we’re hosting a new pop-up shop!! The I.DEA PR team is delighted to be opening our third pop-up shop, this time in the heart of London, Soho’s iconic Great Windmill Street. From the 9th of June to the 7th of July 2021, the store will be open Monday through Sunday.

It is no secret that the past year has been a challenge for everyone from designers to customers. As our mission is always to support independent emerging creatives, we’re always looking for unique inspiring designers and aim to create an approachable platform to curate high quality and home sourced garments. This pop-up is here to bridge the gap between international brands and the UK market that has been left due to the past year’s events

WE will be showcasing a variety of designers, some of which will be physically present in the UK for the first time! .

Across June and July there will be exclusive and immersive events organised, where you will get to meet our designers, learn more about fashion and each talent with Instagram takeovers and personal styling sessions! You can book it here

We know there will be something for everyone! From contemporary modernity to retro-futuristic, sustainable silk kaftans to up-cycled vintage, and handmade jewellery.

the creatives include:

ABO SHOES: Known as Belgrade’s most popular footwear label and a firm believer in “quality over quantity” ABO Shoes inject colour, energy and fun into every pair of their handmade leather shoes making them essential for renowned fashion bloggers such as afashionnerd (Amy Roiland) and featuring in Karen Harding’s latest music video. it is, the way you tell your story online can make all the difference.

Ana Ljubinkovic: A womenswear visionary, that transports you into a dreamlike world of colour, padded shoulders and silhouettes through her fusion of art and fashion. Ana is also a favourite amongst celebrity fans such as Miley Cyrus, Lady Gaga, Little Mix and Paloma Faith.

BULKA: A Serbian slow-fashion brand that firmly stands for tradition and sustainability. The designer Nina Bogosavljev sees fashion as art and uses the brand as a canvas for expressing her experiences and emotions. Sourcing inspiration from everything in between architecture to travel, Bulka specialises but is not limited to the craftsmanship of one-of-a-kind kaftans, tailored to perfection and produced ethically with all-natural fabrics.

Camifolla: Where Italian Glamour meets Scandi design, Camifolla makes limited edition and unique pieces, from second-hand items and/or natural elements. With a dainty, romantic and unique touch these pieces respect trends whilst ensuring a timeless element with every exclusive piece.

Foam Of The Days: A conscious, yet fashion-forward brand founded in London with sustainability at the heart of this brand, designer Kristina Ivkovic channels her talents into re-energising vintage pieces. Foam Of The Days pushes the boundaries of traditional fashion ‘codes’ whilst reimagining the classic denim aesthetic. Her iconic jackets can be seen in Navos’ ‘Believe Me’ music video!

KARAT Jewelry: Recognising beauty and validity, this Croatian jewellery brand effortlessly unites tradition with modern technology in its designs. The harmony of inherited craftsmanship and innovation results in products of exceptional quality and fulfils the consumers’ dream in silver and gold.

Lora Gene: Proving that simple design has the ability to make a big impact, Lora Gene is an exciting, open-minded contemporary women's wear label that brings together conceptual thinking and meticulous attention to detail, quality and craftsmanship. Embodying clean lines, beautiful structures and simplicity, this brand embraces no-fuss design elements, everyday versatility and focuses on sustainability.

Lea Nyland Studio: A Scandinavian designer specialising in womenswear. Describing her aesthetic expression as creative speculation, her creations lean towards contemporary modernity, evoking feelings of curiosity and experimenting with construction, functionality and silhouettes.

Mona Cordes: With striking punk-esque designs communicating political statements, this London based designer is a master of prints frequenting the bold and graphic themes of obscurity and rebellion within their collections. Graduating from the Kingston School of Art in 2020, Mona Cordes offers high-end sustainable garments embodying the physical expressions of multicoloured kaleidoscopic visions.

Sepanta Jewellery: Viewing design as a continuous study of nature and culture, this collection of international designers hails from different design disciplines spanning architecture and graphics to interior design. Passionate about design and innovation Sepanta is committed to establishing a style inspired by historical motifs and patterns.

Zmai Accessories: An innovation-driven sustainable brand, ZMAI is the culmination of digitalisation, functionality and unrivalled craftsmanship. Shifting away from fashion’s trend cycle, each ZMAI bag is layered with clear attention to detail that stands the test of time. Zmai is part of a tribe that loves being surrounded by beauty that is born out of values not vanity.

Leila Vibert - Stokes : Leila brings together nature and creativity in an explosion of colours and joy through her exquisite textile pieces. Using only sustainable and eco-friendly materials, she works with ethical manufacturers and freelancers in the UK.