Good Morning and Happy Wednesday!

Good things always come in 3!

After introducing our new menswear brand ZSIGMOND, and presenting JU-NNA’s latest AW22 collection, we are pleased to announce that LORA GENE has launched its new collection as well!

The SS22 collection brings light and a ray of sunshine into your lives! For the first time designer Lora Nikolaeva has experimented with prints!

To introduce prints but always stick with their core value the Lora Gene team used ethical and sustainable techniques. Having collaborated with friend,artist, and teacher - Nikolay Pachev - they used one of the most sustainable printing techniques using no water and plant-based dyes only made from rocks and plant pigments. These pieces seek delicacy in typically defective objects such as tinted images of fragmented glass and watercolour stains, an element of movement and playfulness is created when placed upon pleated skirts and silk slips.

Lora is a master of silhouettes and staples pieces. Following her intention of supporting sustainable practices she imagined this collection as a refresher of past collections using previous designs and giving them a new look while introducing a few new pieces and adorning them with her beautiful prints!

The SS22 collection is being released in 2 drops; the first one is now available to loan from our Camden Showroom; the second one will be released during the spring in April!

Whilst the flowers are blossoming be ready to welcome breeze dresses, kaftan, and linen pieces to enjoy your summer in style!

In the meantime we will show you some of our faves form DROP 1