OCTOBER & NOVEMBER RECAP

Let’s catch up!

As we enter into the last month of 2022, we wanted to take a moment to reflect on the exciting past few months we’ve had at I.DEA PR! They say three is the magic number and we can definitely agree as once again we have been hugely fortunate that our creative family has continued to grow and we even got the chance to showcase these incredibly innovative, independent brands at our Press Day this November!

From menswear and womenswear to genderless clothing let’s meet our newest family members…

YEF STUDIO

You may recognise these empowerers of menswear from Jack Saunders' dapper appearance on the MTV EMA Red Carpet (click here to see the legend)! YEF Studio is an upcoming, London-based luxury menswear label founded by Yalei Elena Feng in 2022. The same year after graduating from Kingston University upon completing her MA Studies in Fashion Design, Feng began cultivating a culture of innovation and shared purpose. With brand ideals found in detailed simplicity and a core promise to make the ordinary extraordinary, YEF Studio promotes and is inspired by innate contrasts and the individuality of self-expression. By keeping it simple and focusing on the details the result cuts a renewed figure of male confidence.

ˈtæfɪta

Easily recognisable from their first-ever collection that was showcased in September at Fashion Scout during London Fashion Week, the designer Kei Wong revealed her love of draping with garments made of innovative cutting and shaping techniques. This genderless brand focuses on luxury, fluid evening wear. Catering to everyone and valuing androgyny in its purest form. Draping has been used to create the 3D expansion and volume in that way breaking the traditional format and designing new silhouettes. Gothic couture, androgynous draping and surrealist punk from non-conforming subcultures have been the inspiration behind this collection.

ANIKO&BO

Last but not least, get to know the hottest new sustainable brand. ANIKO&BO is a London-based boutique brand that focuses on quality and femininity with an avid interest in sophistication that is completely ecological at the same time. Strong believers that garments are our second skin; our protection, representation and non-verbal communication the female innovators behind this brand take careful consideration in providing the best quality and impeccable construction. Your skin only deserves the best treatment so ANIKO&BO say to caress your skin with products from nature that enhance your garment’s quality, leaving you with a sense of comfort and luxury - every day, all day.

We can’t wait to see what the rest of this year and 2023 has in-store for our new favourite brands!