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This past fashion month has definitely been one to remember from JU-NNA and FJU Talents’ innovative runways with Fashion Scout during London Fashion Week to the WEVE2050 X Sustainable China event with London Design Festival, and of course not forgetting the launch of Sudan’s first-ever fashion zine REVout! You know by now that here at I.DEA PR we love to keep the good news coming and this time it comes to you in the form of brand-new finely crafted jewellery and opulent womenswear that has recently joined our family!

Keep reading to meet your new favourite brands…

AU79 Fine Jewellery

First up we’d like to introduce you to the contemporary and genderless jewellery brand AU79 Fine Jewellery!

Gold by name and nature, AU79 Fine Jewellery is an independently owned brand that allows you to always have a piece of the Meditteranean with you! Created for all and to inspire all, every AU79 piece is designed to be worn every day and even complement your existing collection. The name, drawn from the periodic chemical element of gold in its most natural form, paints parallels with the raw beauty of the scenery that motivates this brand. Born and raised on a tiny island, founder and designer Stephanie Seychell grew up surrounded by the raw and natural textures and precious stones of the Mediterranean. The shades of gold chosen hark to the tones of the Mediterranean, its contours and sculptures. At the heart of the brand are the deep family connections to the heritage and histories of small islands. Each piece is steeped in history with some retaining deep meanings in their design. Often inspired by the history of the region or their own family’s stories, this jewellery beholds the magical echoes of the Mediterranean.

DE FICHIER

Next up is the womenswear brand De Fichier, who you may recognise from their first-ever showcase at London Fashion Week with Fashion Scout China!

Presenting collections using chapters instead of seasons, De Fichier sees each season as a way to communicate plot development. Their current chapter is entitled ‘Episode One’ and is described by the designer to represent “more of an attitude towards what is happening. The so-called eclecticism, which does not stick to one form of expression, incorporating different styles, fabrics and silhouettes from different periods, is also a symbol of femininity in the eyes of the brand, complex and versatile”

The styles and silhouettes of the collection are inspired by a fusion of fashion history, incorporating looks from different periods of the last century. Shorter-hemmed skirts nod to the 20th century, as well as the Art Deco colour palette evident in the pale pinks, greens and brighter blues. Whilst the darker-toned and more uniformed outwear seen in the collection provides a contrast to the form-fitting womenswear that defines the female form.